Haverhill town centre is the focus for a long-term investment programme that will make it:
- an attractive shopping environment;
- a place where business can thrive;
- a place where people can enjoy themselves;
- an environment where people want to live.
The borough council has set aside millions of pounds to support this major regeneration programme. Part of this investment is being spent on the streets and spaces in the town centre to improve their quality and make them places where people want to be.
Following public consultation, work has begun to improve the Queen Street area to make it more attractive and encourage more shoppers.
Why enhance Queen Street?
Queen Street is one of the principal shopping streets in the town centre with a strong base of small independent shops. As an integral part of a conservation area, it also has a distinct character. Tesco is building a new superstore nearby on the site of the former railway station and it is anticipated that this will bring many more shoppers to the town centre. An attractive pedestrian route will be created between the superstore and Queen Street to encourage shoppers to visit the town centre.
It is proposed to carry out the following improvements to the public realm:
- remove unnecessary road traffic signs and other ‘clutter’;
- repaving works, including creating a central meeting space;
- new seats, bins and bollards from the ‘Haverhill’ range used in Jubilee Walk;
- new lighting;
- gates to restrict vehicles at each end of the street;
- landscape features (trees) where possible; and
- incorporate public art.
Haverhill town centre shopfront design guide (PDF 1.3Mb)
Queen Street
As Queen Street is being smartened up it would be great if the shopfronts put on bright new faces as well.
Design, signs, advertising – all have a terrific impact on the street scene (and that impact can be good or bad). By giving advice and setting out a series of simple principles to follow, we hope this design guide will help you, whatever your budget or position in Queen Street.
You may be able to get help with funding your shopfront improvements from a borough council fund set up to help you. When we take a look at your application for a grant we will take into account how closely your proposal follows these design guidelines.